Crafting a well-thought-out cover letter is very important when applying for a job. It’s your chance to add some personality to your job application and to introduce yourself, highlight your qualifications and alignment to the role, and convey your genuine interest in the role. A well-crafted cover letter can elevate your application, setting you apart from the competition. Here are our seven most common mistakes to steer clear of:


1. It’s not only about you:

Avoid solely focusing on what you want from the position and the company. Instead, highlight what you bring to the table and how you feel you this job is a great fit for both you and the company. Tailor your language to emphasise what you can contribute to the company’s goals and success.


2. Generic content:

Avoid using a pre-made template. Recruiters can spot these from a mile away and it shows a lack of effort. Research the company’s mission, values, culture and build these into your cover letter – why are you the perfect fit for this role and the company?


3. Remain clear and concise:

A cover letter should be no longer that 400 words, highlight your qualifications, experience, and desire to for this role without overwhelming the reader in finer details (finer details what your resume is for)!


4. Be specific:

Avoid being too vague or general. Elevate your cover letter by using specific achievements or experiences from your past roles to demonstrate how you’ve successfully tackled similar challenges or contributed to previous employers’ success.


5. Be excited:

Tailor your language in your cover letter to show genuine excitement about the opportunity. Research the company’s mission, projects and recent accomplishments and use language that conveys your passion for the industry and your eagerness to contribute to the team’s success.


6. Ignoring Instructions:

Pay close attention to the guidelines provided in the job advertisement and craft your cover letter accordingly. Failure to do so indicates on your ability to follow clear guidelines. Look out for specific instructions around content, format or on the submission process.


7. Proofread before sending:

Failing to proofread for spelling and grammatical errors can show poor attention to detail and leave a bad impression.



Crafting a tailored cover letter has the potential to set you apart from other candidates. It’s an opportunity to introduce yourself, showcase your skills and qualifications, add some personality to your application and to express genuine interest in the company and role.


At Sabre Recruiting, we are here to help elevate your team by finding the right fit for your organisation, whether you require short or long-term recruiting services. With a cumulative experience of over 30 years, our dedicated recruiting team possesses extensive knowledge across various industries, including Engineering, FMCG, Mining & Minerals, Wastewater, Pharmaceuticals, Medical Device, Materials Handling, Robotics and Automation.

Our strength lies in our ability to identify exceptional talent for our clients, all the while forging connections that seamlessly align our candidates with fulfilling career pathways. Get in touch with us today to start the conversation and find out more.

Get in touch with us today to start the conversation and find out more.

02 9880 7500

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Marta Bazela-Sleczek

Recruitment and Business Development Manager Recruitment and Business Development Manager

Darren Dukes

Recruitment and Business Development Manager